How Artificial Intelligence Can Help Engage Customers More Effectively
Businesses have long since understood the importance of engaging with customers effectively and use different tools and strategies to improve customer experience. Various technologies are also being used to improve customer engagement and artificial intelligence or AI is one of them.
AI is widely believed to improve business processes and increase efficiency and accuracy. The technology also plays an important role in cybersecurity and industries from healthcare and finance to energy and retail use artificial intelligence.
However, not all businesses have yet recognised the role played by AI in customer experience and the ways in which the technology can be used by businesses to engage with customers effectively. From chatbots to hyper-personalised experiences, AI can ensure a positive customer experience, which will turn prospects into customers and customers into repeat buyers.
One of the main things to keep in mind is that AI does not affect customer engagement in one area alone. The customer lifecycle has many stages and AI can improve customer support, customised offerings, and website experience.
An AI app development company like ExentAI, for instance, will provide businesses with cutting-edge AI technology that is incorporated into their business applications. This allows businesses to improve the numerous areas in which customer engagement takes place.
Data is one of the main ways in which businesses can engage customers effectively and AI service providers will help businesses track customer interactions as well as click through rates and browsing history to determine the best platforms, channels, and methods for customer engagement. This means that a business no longer needs to manually decide on the most effective techniques and strategies, and can instead use technologies like artificial intelligence to improve the services they offer customers.
AI service providers also focus a lot on data and analytics and some of the services provided by ExentAI include data ingestion, predictive analysis, text analytics, and recommendation systems. The latter, for instance, uses big data and artificial intelligence to suggest additional information or products to customers based on past purchase history, search history, and demographic information.
Recommendation systems can also be used to retain customers by providing customised suggestions that are specific to their needs and this too, helps businesses engage customers effectively. Businesses working with ExentAI will find that the machine learning consultancy offers different recommendation systems, like collaborative filtering, content-based filtering, demographics-based filtering, knowledge-based filtering, and hybrid filtering.
When considering how artificial intelligence helps engage customers effectively, it is vital that text analytics are considered. AI service providers like ExentAI extract meaningful insights from complex text data and use this to measure customer opinions, product reviews and feedback and perform sentiment analysis and topic modelling to support business decision making.
These services provided by an AI app development company or machine learning consultancy can be used to increase customer satisfaction as well as sales by providing customers with a personalised experience. While this is done by collecting and analysing large amounts of data, AI allows businesses to focus on the individual customer.
One of the main features or services that highlights this aspect of AI is chatbots. AI-enabled chatbots are used in various industries and can carry out conversations with customers from initiation to problem solving. Chatbots can also streamline the purchasing process and help the customer during every stage of the customer lifecycle.
An AI app development company will provide businesses with a 24/7 service that can seamlessly transfer customers to human agents if the problem is too complex to be resolved by the chatbot.
At ExentAI, for instance, chatbots are developed depending on the specific requirements and circumstances of the business. This may be done by extending the hours of business to open up new sales opportunities or acting as a post-sales customer care service agent. The chatbot may also act as a personal assistant to perform repetitive tasks.
However, AI service providers will also ensure that the customer never feels like they are interacting with a chatbot and the human touch added to these interactions make the interaction more personal. This will not only help businesses to engage with customers in an effective manner but will also increase customer satisfaction and thus sales.
